Alix Earle's Must Haves: From Her Favorite Dupe to What She'd Love to Find at a Guy's House

Getty/Alexander Tamargo
Getty/Alexander Tamargo
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There's no bigger It girl on the internet than Alix Earle. The influencer has amassed a social media following of over eight million people on TikTok and Instagram in just a few years, and the numbers keep on climbing. How, you ask? Well, by being really real, all of the time.

Even POPSUGAR editors have felt compelled to try her makeup routine and even a few hairstyles she's known to wear often. Rather than the curated content you've likely grown accustomed to seeing online, Earle does things differently. The influencer first gained popularity on the app from posting her "Get Ready With Me" videos, where she shares product recommendations while talking about the things going on in her life — and nothing is off limits. She's been open with her followers about her breast augmentation surgery and her journey with Accutane, and she's even shared multiple glimpses into her messy bedroom.

Plus, when it comes to her product picks, you've gotta admit: the girl knows her sh*t. I mean, who could forget the viral Newmowa Selfie Light ($36) that was sold out for months after she talked about it? Luckily for everyone, Earle recently shared with POPSUGAR all of her must-have products, including the one she'd love to find at a guy's house to the item she thinks is splurge-worthy — and every single product is on sale. Keep scrolling to check out all of her favorites.

Alix Earle's Morning-Routine Must Have
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Alix Earle's Morning-Routine Must Have

"You know I love my iced coffee, and on the mornings when I'm making it myself at home, the Alink Ribbed Glasses ( $21) are my favorite thing to drink it out of," Earle says. "The ribbed design is so cute, and I love the matching glass straw. You need this to start your day off right.!"

Pro Tip: This set comes with four glasses as well as four straws. Plus, because washing narrow glass cups can be tricky, it also comes with two cleaning brushes to help.

Alix Earle's Beauty Must Have
amazon.com

Alix Earle's Beauty Must Have

As the queen of beauty on TikTok, Earle's product recommendations in this category carry some serious weight, so you know we'll be adding her pick to our carts. The one item that beat out all the rest? "I love the L'Oreal True Match Lumi Glotion ($13)," she says. "I discovered it when I was on the hunt for a dupe for the viral bronzing drops that are sold out everywhere. I have it in shade 904."

Pro Tip: Earle uses this product as a base for her makeup looks — "especially over the summer when I want a little extra glow" — but you can also mix it in with your moisturizer on no-makeup days to lend your skin a subtle radiance.

Alix Earle's Investment Must Have
amazon.com

Alix Earle's Investment Must Have

If you like watching Earle's GRWM videos, you've probably seen her wearing her Apple AirPods Pro ($199, originally $250) at one point or another. "They're worth the investment because you get so much use out of them — I literally have them in my ears at all times," she says. "They're perfect for working out or just walking around running errands."

Pro Tip: These earbuds come with three different sizes of silicone tips, which allows you to find the perfect fit.

Alix Earle's Travel Must Have
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Alix Earle's Travel Must Have

Whether she's on a trip to Europe with her best friends or jet-setting somewhere fancy for work, Earle is always on the go. "I cannot travel without the Bagail Packing Cubes ($25). I'm definitely a last-minute packer, so these make it way easier to fit everything I need into my favorite suitcase without having to worry about how I'm going to organize it," she says. "I discovered these on Amazon because they're super highly rated," Earle says. They have over 15,000 five-star reviews.

Pro Tip: There are 13 different colors to choose from, and each set comes with eight different bags.

Alix Earle's Most Underrated Amazon Find
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Alix Earle's Most Underrated Amazon Find

Earle loves beauty, but she's also got an eye for fashion, and she appreciates an affordable find just as much as the next person. "This Automet Workout Romper ($26) is so cute," she says. "It's so flattering and comes in a bunch of different colors. There are a ton of workout rompers out there, but I would say this one's underrated because of how affordable it is.!"

Pro Tip: This romper comes in 12 different colors and can be worn alone or under jackets, sweaters, or jeans.

Alix Earle's Nighttime-Routine Must Have
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Alix Earle's Nighttime-Routine Must Have

"Everyone is obsessed with the Laneige Lip Sleeping Mask ($25), and now I know why," Earle says. "So many of my friends and people I follow on TikTok use this, so naturally I had to see what the hype was about." The mask is also an editor favorite, and it's made with coconut oil and shea butter for extra hydration.

Pro Tip: While you can use this product during the day in place of lip balm, Earle says she loves to layer it on before bed "so I wake up with extra soft, hydrated lips."

Alix Earle's Affordable Must Have
amazon.com

Alix Earle's Affordable Must Have

Earle tests plenty of beauty products every single day, but one affordable pick she's obsessed with? The Samnyte Hair Wax Stick ($8). "This product went viral on TikTok because it helps you get the perfect slicked-back hairstyle in seconds," Earle tells POPSUGAR. "I use this a lot when I'm going out and want my hair up in a bun for a really polished, clean girl look."

Pro Tip: Amazon reviewers say they also love using this product to keep their eyebrows in place.

Alix Earle's Must Have at a Guy's House
amazon.com

Alix Earle's Must Have at a Guy's House

The one product Earle would hate to find at a guy's house is the Amazon 6 Pack Square Claw Clips ($9). "Unless he has super long hair, I'm assuming those aren't his," Earle says. Otherwise, the one thing she'd be happy to find? The Amazon Basics Stemless Wine Glasses ($16). "I love a good wine night and those glasses feel easy and casual but still nice."

Pro Tip: If you do happen to have long hair, or you're just on the hunt for new accessories, the Amazon Claw Clips come in 11 different colorways, so there's something for everyone.