This Is Not a Drill: Benefit Cosmetics Is Launching a Major New Brow Collection
Last month, the Bene-babes at Benefit Cosmetics sent me a suitcase filled to the brim with eyebrow products galore: creams, pencils, gels, highlighters, powders — they thought of it all. Why, might you ask? The cheeky brand is launching a brand-new brow collection in late June, and I got to test out everything before the official launch!
Many are familiar with Benefit Cosmetics thanks to its cult cheek and lip stain Benetint, which is fabulous, I know. Another beloved aspect of the brand is its boutiques, which not only sell its products but also provide services including brow and body waxing, eyelash tinting, makeup application, and airbrush tanning.
If you're wondering, "Didn't Benefit already have brow products?" then, yes, you're right. Benefit's existing brow favorites are still a part of the launch, having been upgraded in formula or color. Gimme Brow Eyebrow Gel comes in a new shade, while the Brow Zings Eyebrow Shaping Kit has been expanded to a whopping six colors. High Brow and High Brow Glow Highlighting Pencils have a creamier formula. New products include 3D BROWtones, a highlighting gel; BROWVO! Conditioning Primer for sparse brows; Goof Proof Brow Pencil for easy-to-draw, long-lasting brows; Ka-BROW Cream-Gel; Precisely, My Brow Pencil for ultradefined brows; and Ready, Set, Brow! setting gel.
Take a look through the gallery to preview the entire collection before it launches on June 24 and to learn more about Benefit's Bold Is Beautiful project, which is raising money from brow waxing services to benefit four different charities.
There's something for everyone in the new launch, whether you're got Cara Delevingne-status brows or need a little something to make those brows magically appear.
The Luggage Case Filled With BeneGoodies
The suitcase is adorable, but what's inside is even better.
The New Brow Collection
Check out all of the brow goodness from the new collection — in every shade!
The packaging is bright and fun, like all of our Benefit favorites.
Ka-BROW! Cream-Gel Brow Color
If you're more of a cream or gel person, Ka-BROW! ($24) was made for you. And if you're not sure, here's what you need to know: most cream or gel products are called pomades, and they have more of a concentrated color payoff when you apply them, which is great if you have a lot of sparse areas. But it can get a little scary if you apply too much, so always go with the "less is more" approach.
The cream formulation of the Ka-BROW! brow enhancer means it's perfect for drawing realistic hairs within the brow for a natural, not over-the-top brow look; it's ideal for creating those tiny strokes. Use it in conjuction with one of the brow pencils to create dimension or alone to fill in skimpy brows.
The Goof Proof Brow Pencil is double ended: one side is a twist-up pencil, the other side a spoolie. The tip isn't round; it looks like a triangle and a hexagon had a baby. I compare the design to a geometric teardrop shape. This enables you to create lines with different thicknesses, depending on where you need to fill in.
Gimme Brow Volumizing Fiber Gel
Gimme Brow Volumizing Fiber Gel ($24) is an award-winning product that makes brows voluminous by adding tiny fibers that emulate hairs. The new iteration is pretty much the same but now comes in three shades to include a "medium" option for those who need a middle ground between light and dark colors.
This kit now comes in six different shades: ranging from a light taupe for blond hair to a deep, cool brunette shade for black hair. The wax and powder combination helps it to last throughout the day. Numbers 1, 3 and 5 are warm shades; numbers 2, 4 and 6 are for cool tones.
One exciting aspect about this brow collection is that everything is numbered, so if you're a #2 in one of the brow pencils, you'll be a #2 in Brow Zings — which makes color matching a cinch.
BROWVO! Conditioning Primer
If you're in need of something to help spruce up brows that might be losing their fullness — or you never had that in the first place — BROWVO! Conditioning Primer ($28) is supposed to help your brows "reappear." It contains keratin and soy proteins to help essentially grow the brow hair over time. I've only been using it for a week, so I haven't noticed a difference yet, but I can testify that this product does instantly make brows appear fuller just by applying it. It also works as a primer before applying other brow products, similar to how a lash primer builds up your lashes before applying mascara.
Ready, Set, Brow! Invisible Shaping and Setting Gel
Want to keep unruly brows coiffed? Or need to adjust some hairs around to hide a bald spot? Ready, Set, Brow! Gel ($24) will do the trick. There is no tint to this gel, which is nice for those who don't need to enhance the color of the brows and just want to set them in place. It's perfect for that "feathered" look, too! The comb is flat, and while some brow gels end up removing your brow pencil or pomade when you apply it, this won't.
All of the Glorious Benefit Brow Products
During the month of May, Benefit Cosmetics is donating every dollar from brow waxing services at Macy's Benefit BrowBars, Belk Benefit BrowBars, and Benefit boutiques to one of four charities as part of the Bold Is Beautiful project. The initiative was conceived to help women "empower their big dreams and make bold moves." The charities include Girls Inc., Step Up Women's Network, Girl Develop It, and Dress For Success.