46 Best Beauty Launches of April 2023, According to Editors
46 New Beauty Products Our Editors Can't Get Enough of This Month
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Now that spring is officially here, it's time to start cleaning up our beauty routines — and when it comes to products, that means welcoming the adage "out with the old and in with the new." We've been testing tons of new items in the hair, skin, nail, body, and fragrance categories, to see which ones are good enough to land a permanent spot on our vanities.
In an effort to help you streamline all your beauty shopping needs too, we're rounding up our favorite editor-approved new launches of April so far. Whether you're looking for a hair product to keep everything looking smooth come rain or come shine, a long-lasting lip product that will stay put no matter what temperature it is outside, or a serum that will keep your skin hydrated (or something else entirely), we've got you covered.
Keep scrolling to read about and shop the best new beauty products we've swatched, spritzed, and slathered that are worth trying this month.
Best Makeup:
Makeup by Mario MoistureGlow Plumping Lip Color ($24)
"You might not know it at first glance, but this product is actually lip balm and lip gloss hybrid — it has the shine of a gloss and the rich color of a tinted balm. I love how hydrating the formula feels on lips without being sticky." — Jessica Harrington, beauty editor
Best Makeup:
Iconic London Rollaway Glow Highlighter ($29)
"Highlighter is having a moment again and Iconic London is putting the fun back into the category with the release of the Rollaway Glow Highlighter. Available in champagne, peach, and rosy tones for a range of skin tones and boasting a liquid formula, the applicator is reminiscent of the rollerball lip glosses I'd use as a child. Still, the glow these babies leave behind is very much grown and sexy. If you're looking to get back into highlighter again, you can't go wrong with these." — Ariel Baker, assistant editor, beauty
Best Makeup:
Kulfi Beauty Zari Eyes Eyeshadow ($30)
"This is a stunning cream eyeshadow with long-lasting wear, perfect for the festival season. All you need to do is swipe the cream-to-powder formula on your lids with your fingers for a bold, pop of color that's multidimensional and fun. It's packed with sparkle and pigment, so a little goes a long way. It's an effortless product that makes it look like you put in a lot of effort. Although they are beautiful on their own, I like to layers the colors on top of each other for an extra oomf, whether it's the chartreuse duo-chrome shade with the cranberry/ gold shade or the blue duo-chrome." — Anvita Reddy, assistant editor, commerce
Best Makeup:
Live Tinted Hue Liquid Lip Créme ($22)
"Live Tinted's Huelip has easily become my new go-to instant bold lip product. The shade Wild is the perfect brown for my medium-dark tan skin, and the shade Persistent is the most beautiful, powerful red. It's super pigmented so only a swipe or two is necessary. The formula is nondrying with a matte finish that's flexible, so your lips won't look dried out and cracked." — AR
Best Makeup:
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed ($25)
"I'd love for us to take a moment to appreciate this balm powder. Not only is every color immaculate for any skin tone (seriously, close your eyes and pick one and you'll love it), but the formula features upsalite, which gives it this interesting balmy texture, but not all the way creamy feel. I don't know what kind of sorcery they do over at Danessa Myricks Beauty headquarters but keep it up." — AB
Best Makeup:
Byredo Kajal Pencil ($30)
"I never go crazy with eye makeup, but I love adding a little liner to my upper and lower waterline when I feel like spicing things up a bit. The Byredo Kajal Pencil goes on smooth without pulling on my skin, and it lasts all night without smudging. It's the perfect extra addition to my makeup routine for a night out." — Renee Rodriguez, staff writer and social producer
Best Makeup:
Half Magic Beauty Baby Paw Blush Brush ($20)
"A brush that is now a permanent part of my collection is the Half Magic Baby Paw Blush Brush. Its slightly unusual bristle design is somehow loose and dense at the same time, making it a breeze to pick up cream blush and also blend it out — it's genius. Makeup artist Donni Davy has struck gold once more." — AB
Best Makeup:
Patrick Ta Beauty Precision Dual Ended Sculpting Brush ($45)
"This double-sided makeup brush is seriously the only tool you need for bronzer and contour. The firmer end of the brush hugs your cheekbones and deposits color in a way that almost feels like it's blending as you apply the product. Then, as I'm very much in my bronzed-contour era right now, I usually set said contour with a bronzer using the other, more fluffy side of the brush. This is never leaving my makeup bag." — AB
Best Skin-Care:
Shani Darden Hydration Peptide Cream ($58)
"Listen, if there is one person I trust with my face, it's celebrity aesthetician Shani Darden. And while I can't have the skin of her clients Jessica Alba and Chrissy Teigen, I can have her face cream (and that feels good enough for me). Not only does it deliver a one-two punch of moisture, thanks to hydrating squalane and skin-plumping peptides, but it also has a lightweight texture that's creamy but not greasy, which makes it perfect for every single season." — Kelsey Castañon, beauty director
Best Skin-Care:
Burts Bees Clear & Balanced Even Tone Liquid Exfoliant ($13)
"I like using this Burts Bees Clear & Balanced Even Tone Liquid Exfoliant on my face, but I've actually been using it also on my chest to keep random body acne at bay — and it has been working wonders. It's even been helping me clear up a a huge dark mark on my chest from a random skin reaction I had. Plus, at less than $15, this feels like a steal for how well it's been working." — AB
Best Skin-Care:
Augustinus Bader The Foaming Cleanser ($70)
"Are Augustinus Bader products pricey? Yes. Are they worth it? Also yes. The new Augustinus Bader The Foaming Cleanser is no exception IMO, mostly because it's the only non-oil based cleanser that has successfully removed makeup. Never before have I been happy with the results of a foaming cleanser when put to the test against mascara and foundation. This cleanser, which uses the brand's signature TFC8 technology, leaves my skin feeling bright and moisturized, and I just feel satisfyingly clean every time I use it." — Aviel Kanter, director, branded content
Best Skin-Care:
Dr. Dennis Gross Fill + Repair Serum ($75)
"I'm pretty simple when it comes to my skin care, and I don't usually add in extra products unless I see a true benefit. This serum genuinely makes my skin look more supple and plump immediately after I use it, so it's become a staple in my routine. Plus, it gives my complexion an immediate glow that I feel more than confident leaving the house with." — RR
Best Skin-Care:
Tatcha The Silk Serum ($98)
"Despite my job as a beauty editor, I'm a skin-care minimalist. I rarely use products outside of the necessary cleanser, moisturizer, and sunscreen. That said, Tatcha's new The Silk Serum may have convinced me to add a step to my routine. It's packed with antioxidant-rich cranberry extract to target dullness, which, in combination with sea fennel, also helps soften lines. I've only been using it for two weeks so far, but I'm already loving the glowy results." — KC
Best Skin-Care:
Olehenricksen Banana Bright Mineral Face Sunscreen SPF 30 ($35)
"I'm not usually a fan of things that smell like citrus, but I'm willing to make an exception for this product — it's that good. The lightweight formula comes out slightly tinted, but despite being packed with 16 percent zinc oxide (which can sometimes leave a white cast) it blends in so seamlessly, you can barely tell you're wearing anything at all. It even leaves behind a slight glow and evens out my skin tone, making it perfect pre-makeup or if you want to go without. That's right: a sunscreen you'll actually look forward to using." — KC
Best Skin-Care:
Zo Skin Health Balancing Cleansing Emulsion ($52)
"This cleansing emulsion is a dream. It starts as a gel and transforms into a milky cleanser when it comes into contact with water to melt away makeup, dirt, and oil. I love that it doesn't leave my skin feeling tight or dry, and instead feels really soothing." — JH
Best Skin-Care:
M-61 SuperSoothe Calm+Correct Rescue Cream ($88)
"My skin can get really red and irritated for any number of reasons, and the M-61 SuperSoothe Calm+Correct Rescue Cream brings it back to life. I love the bouncy texture and how refreshing it feels when I put it on." — JH
Best Skin-Care:
Farmacy Brighten Up 3% TXA Toner ($34)
"Yes, TXA sounds like something you'd encounter at the airport, but here's what it really is: tranexamic acid, a fly and relatively new ingredient proven to help with hyperpigmentation and melasma. This formula is loaded with 3 percent of the stuff, as well as brightening azelaic acid, to give your skin a heavy glow-up. It's still early days of me using it, but so far I'm noticing a steady improvement in the texture of my skin, which is a step in the right direction." — KC
Best Skin-Care:
Alpyn Beauty Pore Perfecting Liquid with 2% BHA & Borage ($39)
"I've said it before, and I'll say it again: give me all the facial acids. I'm a particularly big fan of BHA, and I couldn't wait to try Alpyn Beauty Pore Perfecting Liquid with 2% BHA & Borage. The BHA exfoliates and minimizes pores while the borage extracts soothes and hydrates. It also contains vitamin C — another one of my personal must-haves. This one checks a lot of boxes." — Dawn Davis, executive director, beauty
Best Skin-Care:
Dermalogica Phyto Nature Oxygen Cream ($125)
"I rarely switch up my moisturizer, but when I find one I like, I'm a lifer. I use this Dermalogica moisturizer twice a day, and it absorbs into my skin like a dream. The smell is faint but pleasant, and I love how it moisturized it leaves my skin. Plus, I've also noticed it helps cut down on redness, which is a major plus." — RR
Best Skin-Care:
Danucera Cerabalm ($95)
"When I heard that Danuta Mieloch, the founder of Rescue Spa in NYC and Philly, launched her own skin-care line, let's just say that I was very excited to try it. Mieloch is known for her lifting and toning facial massages, and the Danucera Cerabalm provides the perfect base to employ her methods at home. The multi-purpose balm can be used as a cleanser, mask, or moisturizer - I personally like it best as a cleanser. The luxurious gel-meets-balm formula glides over skin and removes makeup and grime like a dream." — AK
Best Skin-Care:
Hero Cosmetics Superbeam Sunscreen ($20)
"Sunscreen season is upon us, and I could spend all my money buying glowy sunscreens — that's how quickly I go through them. Enter: Hero Cosmetics Superbeam Sunscreen, which has a lovely peachy pearlescent finish and comes in at a very reasonable price point. It's the sister product to Hero's beloved Superlight Sunscreen, which is mattifying and green tinted for cancelling out redness. So whether you're team glow or team matte, there's an option for you." — DD
Best Skin-Care:
Ren Smooth, Prep, and Plump Essence ($55)
"This product is my shortcut to hydrated glass skin. While I do incorporate it into my full, multi-step skin-care routine, when I just want to go to bed, I use this, throw on my moisturizer, and go to sleep. My skin still feels plump and hydrated and I got to go to bed earlier: a win for everyone involved." — AB
Best Skin-Care:
Fitish Tone Down Spray ($31)
"I just started getting more into CBD-based products, and Fitish has been all over my radar. Their Tone Down Spray is a hydrating mist that I use post shower, post gym, post anything, really. It's made with CBD, aloe, and peppermint, and I can always count on it to give me a wake up call throughout the day." — RR
Best Skin-Care:
SkinCeuticals A.G.E. Interrupter Advanced ($185)
"This is a thick, luxurious cream. I've been using it at night and it's saved my dry winter skin. After slathering it all over my face and chest, I wake up with smooth, glowy skin in the morning." — JH
Best Skin-Care:
Honest Daily Green Juice Antioxidant Super Serum ($25)
"Whenever I'm looking for a burst of hydration, I turn to this serum. It keeps my skin looking bouncy, plus it helps even out my skin tone which is a problem I've been dealing with for years. It doesn't feel oily or greasy, and instead leaves my skin silky smooth all while adding a nice glow." — RR
Best Skin-Care:
Serum Superlatif Set ($220)
"Violette Fr, probably best known for the iconic Boum Boum Milk spray cream, just stepped even further into the skincare realm with the Serum Superlatif Set. The set contains five distinct serums to treat common skin issues — a damaged moisture barrier, breakouts, redness, post-sun inflammation, and dullness. The key thing to note here is that the brand promises the serums start to show effects within 48 hours. My favorites so far have been the Skin Barrier Rescue, UV Damage Rescue, and Reactive Skin Rescue — you can buy them individually, but the set is really where it's at." — AK
Best Skin-Care:
Doctor Babor Retinol Smoothing Toner ($43)
"This toner has made a stark difference in the oiliness of my skin. Though the formula has retinol in it, my skin doesn't feel sensitive or irritated in any way after use, so I've been able to use it almost every night, which in turn has managed to keep my monthly bouts of hormonal acne at bay." — AB
Best Skin-Care:
The Outset Purifying Blue Clay Mask ($46)
"Whether you're fighting breakouts or want to improve skin texture and the look of pores, The Outset Purifying Blue Clay Mask, is here to help. I fall into the latter camp, and while I usually avoid purifying products for fear they'll be too drying, this mask is anything but. It has a hyaluronic acid alternative that helps skin hold onto moisture, and it contains blue kaolin clay to deep clean. It's a true multi-tasker." — DD
Best Hair Care:
Viviscal Hair Thickening Shampoo ($13)
"I'm always looking for products to help thicken my fine hair, and this shampoo and conditioner combo from Viviscal has been just the thing. With marine collagen and seaweed extract, it helps strengthen your hair and promote healthy new growth — just what I want." — JH
Best Hair Care:
Bumble and Bumble Bond-Building Repair Oil Serum ($43)
"I've said this before but it bears repeating: not everyone is made for hair oils. Almost 99 percent of the ones I've tried have weighed my fine hair down, so I often avoid, but I'm glad I didn't with this one from Bumble and bumble. It strikes that near-impossible balance between hydrating and lightweight, and works on both wet hair as a pre-styling step and dry hair any time my ends are feeling fried or I need to smooth any flyaways." — KC
Best Hair Care:
Ceremonia Weightless Hydration Shampoo and Conditioner Duo for Fine Hair ($35)
"I am one of those people who has a lot of hair, but it's very fine — meaning, it can get weighed down by even the most light products. But on the other side of the coin, since it is fine, it needs a lot of help holding onto hydration to minimize breakage. A catch 22, right? The Ceremonia Weightless Hydration Shampoo and Conditioner Duo for Fine Hair tackles this two-headed issue with ease. The shampoo makes my hair feel clean without leaving a residue, and the conditioner is ultra-hydrating while still being lightweight. Ten out of ten for me." — AK
Best Hair Care:
Planet Goody SlideProof Claw Clips 2ct Blush and Rust : Beauty & Personal Care ($9)
"Claw clips are my go-to hair accessory, and I love the new Plant Goody line, including the Planet Goody SlideProof Claw Clips 2ct Blush and Rust. Every item is made from recycled or plant-based materials, which makes me feel even better about using them. Plus, the silhouettes are really chic and come in a variety of earthy hues." — JH
Best Hair Care:
Luseta Beauty Biotin B-Complex Hair Serum ($28)
"I used the Luseta Beauty Biotin B-Complex Hair Serum before a blowout and my hair has never looked shinier. Serums tend to weigh down my fine hair, but this one left it silky and frizz-free." — JH
Best Body Care:
Chanel Pearly Body Gel ($100)
"Now for the sparkle and shine that I love especially on a special occasion, like my birthday: the Chanel Pearly Body Gel has been my go-to for the past month. Not only does it make me look like I just got off the set of an editorial photoshoot, but it smells divine. Have I used this in place of perfume before? Yes. Could anyone tell? No. Sounds like multifunctional beauty to me!" — AB
Best Body Care:
Ouai St. Barts Body Cleanser ($28)
"The Ouai St. Barts scent is unreal — seriously, since they came out with the scalp and body scrub using the fragrance, I've been hooked. The Ouai St. Barts Gentle Body Cleanser is no exception — the smell is like vacation in a bottle. Beyond the scent, the consistency is lovely; it lathers into a beautiful soft foam and is also thick enough to use for shaving." — AK
Best Body Care:
Saint Jane Deep Sleep Bath Salts ($58)
"I'm rarely one to take a bath, but the Saint Jane Deep Sleep Bath Salts might just make me a believer. My sleep schedule has been all over the place lately, and winding down at night with these bath salts as part of my routine has made all the difference. Not only does it help me relax before bed, but my skin feels soft to the touch when I hop out — a major plus." — RR
Best Body Care:
Peach and Lily Glass Skin Face Polisher ($48)
"I don't like to exfoliate my face a lot, but I do self-tan a lot, which means that exfoliation is fairly necessary. Chemical exfoliants just don't do it for me the same way, so I like physical exfoliants, but they can't be too harsh. The Peach and Lily Glass Skin Face Polish is the perfect product for anyone who wants to exfoliate without overdoing it. It doesn't irritate my sensitive, acne-prone skin, and it leaves my skin feeling smooth AF." — RR
Best Body Care:
Rifle Paper Co. + Venus Deluxe Smooth Sensitive Razor + 2 Refills ($17)
"Razors are rarely cute, but the Rifle Paper Co. + Venus Deluxe Smooth Sensitive Razor truly brightens up my shower. It has Rifle Paper Co.'s signature hand-painted florals on the handle, but most important of all, it gives me a close, smooth shave without irritating my skin." — JH
Best Body Care:
Kinfield Golden Hour Mosquito Repellent ($22)
"Before spring and summer hit, I spend countless hours of my life searching for bug repellents that actually work. If they work, they usually smell terrible, and if they smell okay, well, they just don't work. This Kinfield product is the best of both worlds. Not only does it repel mosquitoes (my biggest pet peeve), but it actually smells. . . good? The citrusy vanilla scent isn't amazing enough to wear as a perfume, but it's close, which makes it an easy add to my packing list every time I leave the house. " — RR
Best Fragrance:
Boy Smells Scented Room Spray ($38)
"When I heard Boy Smells was launching room sprays, I immediately knew I needed to get my hands on one. Their candles are a staple in my household, and the scents are all fantastic. The room sprays, as you may have guessed, are just as good. They're long lasting and they come in the most chic, adorable bottles that look amazing displayed anywhere. " — RR
Best Fragrance:
Homecourt Room Deodorant ($45)
"I have a toddler at home, and that means my house is filled with unusual smells of questionable origin. Homecourt Room Deodorant was made for me — and anyone else with this predicament. It has zinc and charcoal to neutralize odors, and the beautiful fragrances last a long time without being overpowering." — DD
Best Fragrance:
Kayali Yum Pistachio Gelato ($100)
"When it comes to perfume, this Kayali Yum Pistachio Gelato is it — the ultimate gourmand fragrance. On first spray, you get very heavy hints of the rum note, but as it dries down, the pistachio, cotton candy, and whipped cream make themselves known (and also make me want to chew my own arm off like a feral animal). It smells that delicious." — AB
Best Fragrance:
Diptyque L'Eau Papier Eau de Toilette ($125)
"I rarely switch up my scent, but I couldn't resist this new fragrance from Diptyque. Not only is it long-lasting, but it always garners me lots of compliments whenever I wear it. It's a woody scent that isn't too overpowering, and reminds me of days spent in bed reading my favorite book." — RR
Best Fragrance:
Boy Smells x Kin Restart Pillar Candle ($32)
"The Boy Smells x Kin Restart Pillar Candle smells ab-so-lute-ly heavenly. It's like a fresh spring day with notes of mint and citrus. I'll be burning this in my kitchen until the very last drop of wax is gone." — JH
"As someone who rarely drinks, I'm obsessed with Kin Euphorics as a fun, alcohol alternative. So, when I heard they were partnerning with one of my favorite brands, Boy Smells, on a set of candles, I knew I had to try them. All of the candles smell absolutely divine, and the packaging is stunning — exactly what I'd expect from both brands." — RR
Best Fragrance:
Flamingo Estate Clarity Candle ($58)
"Flamingo Estate consistently produces some of the most mesmerizing scents I've ever experienced. The latest collection, Clarity, includes a candle and a few body products that are meant to evoke 'drizzly, morning walks in ancient Fir forests.' Honestly, ideal. The Flamingo Estate Clarity Candle really hits on that feeling — the fir is subtle and green without being overtly Christmas-y, and it's balanced out with a hint of vetiver and basil. It's been burning in my house pretty much nonstop." — AK
Best Fragrance:
Common Heir Everything Nice Candle ($68)
"This candle from Common Heir is what I envision a home to smell like. It's warm, inviting, and comforting, and the container is chic enough to fit in with any decor choice. When I burn this candle my entire apartment smells amazing and, as much as I want to save it for when guests come over, it's probably going to be gone with the way I've kept it lit over these past few weeks. Worth it." — AB
Best Fragrance:
Palm Trees & 80 Degrees Dipped in Santal Candle ($28)
"The Palm Trees & 80 Degrees Dipped in Santal Candle is another favorite that's been being burned on repeat in my home. Cardamom, amber, and sandalwood are some of the notes featured in this scent and the way it envelopes my entire house makes my mouth water. These candles also burn for a ridiculously long time so you will be able to set the mood for hours." — AB
