20 Black-Owned Makeup Brands That Should Be on Everyone's Radar
If you like playing with makeup as much as we do, then you're probably constantly looking for new products to add to your collection. A largely untapped and underrated area of the market is Black-owned makeup brands — but not for long, because so many of these companies are projected to be everywhere soon.
As far as Black-led cosmetic brands go, of course you have the big ones like Fenty Beauty, UOMA Beauty, and Pat McGrath Labs that every makeup-lover is already rightfully obsessed with, but the market has so many other quality brands waiting to be given the credit they deserve.
From ultrapigmented eyeshadow palettes that will show up on all skin tones to long-wearing liquid lipsticks and truly inclusive foundation options, literally everyone can benefit from shopping these Black-owned makeup brands. Ahead, we rounded up the bestseller from each one — but we suggest looking fast, because many of the products have already sold out.
UOMA Beauty Say What?! Foundation
What's not to love about the UOMA Beauty Say What?! Foundation ($39)? The skin-care-infused foundation formula is long lasting and offers a luminous matte finish. It also comes in 51 shades, so you're bound to find your unique skin match.
Fenty Beauty Cheeks Out Freestyle Cream Blush
The Fenty Beauty Cheeks Out Freestyle Cream Blush ($20) just dropped, but people are already obsessed with the cream formula. It melts into skin to give your cheeks a natural flush of color.
Prime Beauty Cosmetics Island Gyal Eyeshadow Palette
The 12-pan Prime Beauty Cosmetics Island Gyal Eyeshadow Palette ($32) was created to celebrate the beauty of islands, from the Caribbean and beyond. It features five mattes, two shimmers, two metallic foils, and two pressed glitter shades.
Hue Noir Perfect Pout Hydrating Lipstick
If you're not a matte lipstick fan and looking for a more hydrating formula, try the Hue Noir Perfect Pout Hydrating Lipstick ($15). It's infused with shea butter, jojoba oil, and avocado butter to deeply moisturize while providing great color payoff.
AJ Crimson Beauty S+M Sultry and Matte, Ruby Who? Matte Liquid Lipstick
The AJ Crimson Beauty S+M Sultry and Matte, Ruby Who? Matte Liquid Lipstick ($22) is a matte red hue that should be a staple in everyone's makeup stash. This lipstick is a bestseller but is also limited, so act fast.
B.Simone Beauty Matte Liquid Lipstick in Link in Bio
You can never have too many nude lipsticks, so grab the B.Simone Beauty Matte Liquid Lipstick in Link in Bio ($16) before it sells out. The pigmented, creamy matte lipstick is long lasting, cruelty-free, and vegan.
BLK/OPL True Color Skin Perfecting Stick Foundation SPF 15
The BLK/OPL True Color Skin Perfecting Stick Foundation SPF 15 ($11) offers a full-coverage, matte finish that's perfect for normal to dry skin types. The foundation stick contains vitamins C and E to protect and nourish skin, along with SPF 15.
Bossy Cosmetics Luscious Matte Lipstick in Flirt
The vegan, cruelty-free Bossy Cosmetics Luscious Matte Lipstick in Flirt ($17) gives your lips comfortable, vibrant color with a velvety-matte finish. It's also infused with an orange creamsicle and sugar cookie scent so it smells delicious while you're wearing it.
Iman Cosmetics Sheer Finish Bronzing Powder
Give your complexion a bronzed, shimmery glow with the Iman Cosmetics Sheer Finish Bronzing Powder ($16). The soft powder blends easily into the skin.
Colour Coded by Coco Diamond Pink Hydra-Gloss
Give your lips a quick coat of hydrating shine with the Colour Coded by Coco Diamond Pink Hydra-Gloss ($18). The formula has the perfect amount of sparkle for everyday wear.