33 Seriously Epic Natural Skincare Product Launches to Shop Right Now
It's becoming easier and easier to incorporate natural skincare products into your beauty routine — or even overhaul your ritual completely. Research on ingredients is getting smarter, formulations are more innovative, packaging is getting prettier, and the attention to sustainable practices is on the rise.
If you're new to the clean beauty game, there are a few terms you should be on the lookout for when researching products: the ingredients label should be free of any controversial chemicals, irritants, fragrance, mineral oil, lead, or preservatives (think: sulfates and phthalates). It's a bonus if they also happen to be eco-conscious, cruelty-free, or carefully formulated with all natural, organic ingredients. For clean beauty brands, transparency is key.
So if you haven't jumped on the natural beauty bandwagon, 2020 is your year — and if you're already a devotee, we have some exciting natural skincare launches to share. Take a look at the below list of the best new products of the year so far.
Indie Lee I-Waken Resurfacing Mask
The new Indie Lee I-Waken Resurfacing Mask ($48) is perfect for an instant glow-up — it immediately wakes up lackluster skin for no-makeup-needed skin. The key ingredients? Vitamin C derived from java plum, mango and banana extracts, natural BHA to exfoliate, and kaolin and bentonite clays to clear pores and absorb excess sebum.
Goopglow 20% Vitamin C + Hyaluronic Glow Serum
The Goopglow 20% Vitamin C + Hyaluronic Glow Serum ($125) is basically an at-home science experiment. The package comes with a vial full of potent L-ascorbic acid powder, which you mix with another bottle of hyaluronic acid serum — mix it together until the powder is fully absorbed, and you have superpowerful brightening powers at your fingertips.
Susanne Kaufmann Eye Rescue Stick Line A
The Susanne Kaufmann Eye Rescue Stick Line A ($126) helps fight puffiness and dark circles underneath your eyes. The roll-on formula contains green coffee extract, jasmine, and a highly concentrated active ingredient from baobab to smooth fine lines and reduce inflammation.
Drunk Elephant Sili Body Lotion
The newest offering from natural-beauty superstars Drunk Elephant, the Drunk Elephant Sili Body Lotion ($20) will make all the remnants of dry winter skin disappear. The blend of marula butter, shea butter, and marula oil packs a hydrating punch — plus, they're filled with antioxidants, emollients, and fatty acids.
Alder New York Cleansing Facial Brush
Use the Alder New York Cleansing Facial Brush ($26) alongside your favorite cleanser to gently remove all the gunk that has clogged your pores throughout the day. The vegan bristle brush turns your daily face wash into a luxurious spa moment.
Biossance Squalane + Lactic Acid Resurfacing Night Serum
Biossance has some of the most impressive before-and-after results we've seen, especially from its exfoliating products. The brand's new offering launched this month is no exception — the Biossance Squalane + Lactic Acid Resurfacing Night Serum ($62) uses lactic acid made from sustainably sourced sugar (It's vegan!) and ultrahydrating squalane to make your skin insanely luminous overnight.
Daughter of the Land The Oil - Rosehip Bloom
If you haven't met this brand yet, we highly recommend trying out its bath soaks (if you're lucky enough to have a tub, that is). Daughter of the Land's The Oil ($42) is its latest product drop — the luxurious oil contains organic ingredients like rosehip, turmeric, sea buckthorn, and rose de mai extract for healing and boosting collagen production. Plus, you can use it for your face, body, and hair, not to mention the glass bottle is reusable and recyclable.
Tatcha The Serum Stick
Tatcha's The Serum Stick ($48) just came out this month and it's already earned a top spot on our shelves. Who knew serum in a stick could be such an essential? It's formulated with a whopping 80 percent squalane, plus hyaluronic acid and Japanese lemon balm to plump out any fine lines and signs of dehydration.
Monastery Flora Botanical Cream Serum
After just one overnight application of Monastery's Flora Botanical Cream Serum ($118), our skin felt exponentially more hydrated than when we went to bed. It's somewhere between a serum and a cream, meaning it's super easy to layer with your other products. As soon as you apply it, ximenynic acid (AKA sandalwood), ellagic acid from red raspberry seed, and hyaluronic acid get to work brightening and firming the complexion.
Botanics Simply Calm Hydrating Face Cream For Stressed Skin
Hemp seed oil is all over the beauty sphere right now, and the Botanics Simply Calm Hydrating Face Cream For Stressed Skin ($18) is the perfect example of why: its formula (which is blended with the equally soothing aloe vera) helps alleviate redness.
Moon Juice Milk Cleanse Gentle Foaming Cleanser
Despite using the word "milk", Moon Juice's Milk Cleanse Gentle Foaming Cleanser ($32) is vegan — the creamy, milky texture comes from coconut ferment. Other key ingredients like adaptogenic reishi and silver ear mushroom help support skin's resilience and sooth inflammation.
Henné Luxury Hand Cream
If you're a fan of Henné's gorgeous natural lip color and lip care products, the new Luxury Hand Cream ($25) will be right up your alley. It's rich without being greasy, lightweight while still being hydrating, and the scent is lovely and fresh without being overpowering.
Vertly Essential Nutrients Face Serum
As CBD becomes more mainstream, especially in the beauty world, a few hero products have stood out. Vertly's Essential Nutrients Face Serum ($110) is one of them. Beyond the 300mg of CBD, this serum contains a ton of other nourishing ingredients like green bean coffee, pomegranate, neroli, jasmine, and calendula.
Marie Veronique C-Therapy Serum
Marie Veronique is a pioneer in the natural beauty space — a bonafide chemist, she roots all of her formulas in science and research. The Marie Veronique C-Therapy Serum ($90) delivers Vitamin C in its active form (l-ascorbic acid), which promotes collagen production and brightens the skin, and alpha-lipoic acid, an ingredient that helps delay signs of aging. It's basically youth in a bottle.
Ursa Major Sublime Sage Natural Spray Deodorant
OK, deodorant might not be immediately associated with skin care at first thought — however, it's a substance going on your skin, right? Yes, your pits need some natural love too. For those of you who prefer a spray over a stick, Ursa Major's Sublime Sage Natural Spray Deodorant ($18) is your answer. Saccharomyces ferment and lemon myrtle fight odor-causing bacteria, while sage soothes the skin. Just remember — if you're switching off a traditional deodorant, it takes about 3 weeks for your skin to detox and adjust to the natural stuff.
Milk Makeup Vegan Milk Moisturizer
Plant-based "milks" are the base of Milk Makeup's Vegan Milk Moisturizer ($38), from oat milk to argan milk to Milk Makeup's trademarked Desert Milk™, a blend of Kalahari melon, baobab, jojoba, and aloe vera. It's a serious knight in shining armor for dehydrated skin.
Lano Jet Set Travel Essentials Trio
Cult-classic Aussie brand Lano (aka Lanolips) has made a business out of hydration, so it makes sense that they would create a 3-step system for the time when your skin needs it the most — on a plane. Lano's Jet Set Travel Essentials Trio ($27) includes a moisturizer, cleanser, and leave-on mask — use when you're in-flight or once you deplane.
Allies of Skin Molecular Silk Amino Hydrating Cleanser
Allies of Skin's Molecular Silk Amino Hydrating Cleanser ($38) uses organic safflower oil to break down all the makeup and gunk that has built up on your face throughout the day. What sets this cleanser apart is its blend of alpha hydroxy acids and amino acids, which brighten and gently exfoliate the skin as you wash.
Esker Calendula Hand Cleanser
If you're in the market for a luxury hand soap that will have every houseguest nodding with approval, look no further than Esker's Calendula Hand Cleanser ($52). Yes, it's a bit of a splurge, but we'd argue it's worth it for the gorgeous, clean formula and the reusable and recyclable packaging. Plant-based, naturally anti-bacterial ingredients like clove, palo santo, and litsea and helichrysum essential oils detoxify and hydrate, and leave skin with a subtle woodsy fragrance.
Herbivore Prism 20% AHA + 5% BHA Exfoliating Glow Facial
Natural beauty hero Herbivore already won over the masses with its original Prism serum. Now, the brand has expanded on the product by launching a lightweight mask that mirrors the effects of a professional facial. Herbivore's Prism 20% AHA + 5% BHA Exfoliating Glow Facial ($58) is a weekly treatment that works to fade hyperpigmentation and sun spots, shrink pores, and brighten even the dullest complexion.
Kypris Puff of Love Moisturizer
Say hello to your new everyday, every-weather moisturizer: Kypris Puff of Love Moisturizer ($165). The silky-textured cream delivers active botanicals like hemp and probiotics like lactobacillus to the skin, resulting in glowy skin year round.
Corpus Naturals Deodorant in California
For the stick-deodorant-lovers, Corpus's natural deodorants have some of the most dynamic scents in the game — and the most aesthetically pleasing (sustainable) packaging. Corpus Naturals Deodorant in California ($22) is their newest fragrance, meant to evoke the feeling of driving along the California coast. Sea salt, bergamot, white musk, and jasmine combine to give you the most luxurious deodorant experience you've ever had.
Supergoop! Bright-Eyed 100% Mineral Eye Cream SPF 40
The skin around your eyes is some of the most delicate on the body, and the most susceptible to damage. That's why the new Supergoop! Bright-Eyed 100% Mineral Eye Cream SPF 40 ($36) is a daily essential for protecting the eye area from UV rays and blue light. Beyond the must-needed protection, each pump contains a blend of probiotics, pomegranate, and caffeine to reduce dark circles and puffiness.
Tenoverten The Celery Oil Strengthening Nail Oil
Don't forget about your hands when building your skincare routine — they're one of the first places to show signs of aging. To keep your cuticles and nails healthy, Tenoverten The Celery Oil Strengthening Nail Oil ($26) is a must. Celery seed extract is a surprising super ingredient: it helps thicken and rebuild nails, and keeps nails hydrated so they don't become brittle.
LOLI Plum Vibrations Kit
Sustainably sourced ingredients and zero waste practices are at the heart of all LOLI products, from the oils to the bottles to the shipping labels. The brand just launched a new bundle — the LOLI Plum Vibrations Kit ($80) — which includes a full-size bottle plus a travel vial of their multitasking, ultrahydrating serum, the Plum Elixir, and a facial roller full of red jasper crystals. Fill the roller with the Plum Elixir and keep it with you for an on-the-go glow-up. Pro tip: roll the oil on your lips for an all-natural gloss.
Kari Gran Body and Bath Oil
There's something about body oil that just feels so luxurious, especially during the Summer and Kari Gran's Body and Bath Oil ($48) is a go-to. It's lightweight and silky without being oily, and absorbs into skin within minutes. You can also add a few pumps to your bath to nourish skin while you soak.
Drunk Elephant F-Balm Electrolyte Waterfacial Mask
Drunk Elephant's F-Balm Electrolyte Waterfacial Mask ($52) is here to save your Winter chapped skin, once and for all. The overnight mask checks every box: you've got your antioxidant-rich electrolytes, your fatty acids, and your vitamin B3. Combined, they create one super mask that defends skin from the harshest temps.
Ranavat Botanics Luminous Ceremony Cream Cleanser
Ranavat Botanics Luminous Ceremony Cream Cleanser ($42) uses ancient botanicals once used by India's royalty. It's made with the Ayurvedic herb called manjistha, AKA the "apex of superfoods," which balances and detoxifies the skin.
Joanna Vargas Twilight Mask - Single Pack
Celebrity facialist Joanna Vargas has finally started selling her beloved sheet masks as single packs, perfect for trying out a few different formulations (which are vegan, cruelty-free, and sustainably packaged) without breaking the bank. Our favorite from the range is Joanna Vargas's Twilight Mask ($17) — it contains Epidermal Growth Factor, which stimulates skin growth. Your skin legit looks like a baby's butt when you take the mask off.