The 23 Best Purple Shampoos For Toning Blond Hair
- Those with blond hair should use a purple shampoo as part of their regular hair-care maintenance.
- Purple shampoo keeps blond hair looking bright and helps eliminate brassiness.
- There are many purple shampoos on the market — we rounded up the best.
If you dye your hair blond, you need a good purple shampoo in your shower kit — no exceptions. Blond hair often requires a lot of upkeep, and we're not just talking about salon touchups. After a few washes, it's common for icy- or cool-blond hair to start looking brassy or yellow thanks to harsh chemicals in the water, UV rays, and pollution. That's where purple toning shampoo comes in.
What Does Purple Shampoo Do?
As the name suggests, purple shampoo has a lavender or purple tint to it. The vibrant pigment in purple shampoo specifically cancels out yellow tones — it's like a color corrector, but for your hair.
How to Use Purple Shampoo
No matter what color you dye your hair, you should use a color-safe shampoo and conditioner in the shower. To incorporate a purple shampoo into your routine, simply swap one of the products we rounded up ahead for your regular shampoo. Some purple shampoos can be used daily, while others are designed to be used once a week or every few washes — so it's best to read the instructions. Using it in the shower can help lighten and brighten your hair long after you've left the salon.
From drugstore to professional-grade varieties, shop the best purple shampoos ahead.
Best Purple Shampoo For Gray Hair: Amika Bust Your Brass Cool Blonde Shampoo
The ultraviolet Amika Bust Your Brass Cool Blonde Shampoo ($20) delivers bright, shiny results. Ideal for cool-toned gray or silver and icy shades of blond, it's also nourishing, thanks to proteins, amino acids, minerals, and vitamins A, D, E, and B in the formula.
Best Purple Shampoo on Amazon: Fanola No Yellow Shampoo
With more than 60K reviews and a rating of 4.7 out of 5 stars on Amazon, the Fanola No Yellow Shampoo ($15) is one of the best purple shampoos out there. It works fast — some reviews say in as little as five minutes — and is super potent. It's also great on gray hair.
Best Viral Purple Shampoo: Olaplex No. 4P Blonde Enhancer Toning Shampoo
The Olaplex No. 4P Blonde Enhancer Toning Shampoo ($28) works on blond, gray, and white hair to neutralize brassiness and restore the cool color you left the salon with. Like all Olaplex products, it's great for repairing damaged hair.
Best Purple Shampoo For Damaged Hair: Redken Color Extend Blondage Color Depositing Purple Shampoo
If you regularly bleach and dye your hair, it's probably a little damaged. The Redken Color Extend Blondage Color Depositing Purple Shampoo ($24) is great for that — its formula contains citric acid, which helps repair hair from the core.
Best Drugstore Purple Shampoo: L'Oréal Paris Ever Pure Blonde Shampoo
If you have been slacking on using a purple shampoo (been there) and are developing some brassiness, call in the big shot. This L'Oréal Paris Ever Pure Blonde Shampoo ($7) will do its best to neutralize the dullness — STAT.
Best Strengthening Purple Shampoo: Matrix Total Results So Silver Purple Shampoo for Blonde Hair
The Matrix Total Results So Silver Purple Shampoo for Blonde Hair ($22) helps repair and strengthen the bonds in your hair while simultaneously correcting brassiness and eliminating dullness.
Best Purple Shampoo at Sephora: Moroccanoil Blonde Perfecting Purple Shampoo
With more than 2,700 reviews, the Moroccanoil Blonde Perfecting Purple Shampoo ($26) is one of Sephora's bestselling choices. Customers love that it helps tone down their hair's brassiness while keeping it thick and full.
Best Purple Shampoo at Ulta: Paul Mitchell Platinum Blonde Shampoo
The violet-tinted Paul Mitchell Platinum Blonde Shampoo ($35) helps condition hair and intensifies shine. Natural blondes and those with color-treated hair can use it regularly to keep their hair looking bright.
Best Purple Shampoo For Silver Hair: Clairol Shimmer Lights Purple Shampoo For Blonde & Silver Hair
Clairol Shimmer Lights Purple Shampoo For Blonde & Silver Hair ($10) refreshes faded highlights and brassy blond hair to make it look as good as new. It can be used on dyed blond, gray, or silver hair, as well as by brunettes with multitonal color.
Best Smelling Purple Shampoo: OGX Blonde Enhanced + Purple Toning Shampoo
We're calling it: the OGX Hydrate & Tone Reviving & Lavender Luminescent Platinum Shampoo ($9) will be the best nine bucks you've ever spent. It smells delicious (fig and iris: yes, please), and it's made with sun filters to protect your hair and keep things shiny.
Best Vegan Purple Shampoo: R+Co Sunset Blvd Blonde Shampoo
For a vegan purple shampoo option, try the R+Co Sunset Blvd Blonde Shampoo ($32). It uses natural mineral pigments to brighten blond hair and a rich and creamy coconut cleanser to remove impurities without seeping the hair of natural oils.
Best Hydrating Purple Shampoo: Kérastase Blond Absolu Anti-Brass Purple Shampoo
The Kérastase Blond Absolu Anti-Brass Purple Shampoo ($36) has hyaluronic acid, which softens and moisturizes your hair.
Best $5 Purple Shampoo: L'Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo
L'Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo ($5) is a top-rated drugstore formula. The purple shampoo corrects yellow and orange tones after just one use. Highlighted brunettes, blondes, and those with gray hair can all benefit from it.
Best Purple Shampoo For Frizz: Not Your Mother's Blonde Moment Treatment Shampoo
Not Your Mother's Blonde Moment Treatment Shampoo ($8) is a clean, cruelty-free, paraben-free, and sulfate-free formula that neutralizes brassy color, enhances shine, and smoothes damaged hair.
Best Sustainable Purple Shampoo: Eva NYC Tone It Down Blonde Shampoo
Eva NYC Tone It Down Blonde Shampoo ($15) restores strength to both natural and color-treated blond hair. It's infused with argan oil and shea butter, as well as violet pigments to keep hair bright and healthy-looking.
Best Value-Size Purple Shampoo: ColorProof SignatureBlonde Violet Shampoo
The ColorProof SignatureBlonde Violet Shampoo ($35) gives you a gentle cleanse while brightening and canceling out yellow tones in your hair. The color-safe formula is cruelty free and vegan.