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As if we needed any more of a reason to go to Target, the Ulta Beauty at Target partnership has officially launched. This means you can now shop your favorite beauty products from Ulta at your local Target store or on Target.com, combining two shopping trips into one and saving you major time.
Nestled in with Bullseye's playground, the home-decor section, and the endless cute clothing options is the new shop-in-shop experience, complete with the beauty retailer's classic orange awnings and crisp, white displays. It looks like you stepped inside an Ulta Beauty, but really, you're just a few steps away from the Target grocery aisle. In between grabbing your prescription, picking up milk, and contemplating redoing your bedroom, you can also stock up on your favorite mascara and cleanser and browse new lipstick shades.
While not all of the brands at Ulta Beauty are included in this new partnership, a total of 50 crowd favorites are, including Too Faced, Tula, Morphe, Peter Thomas Roth, Beautyblender, Pattern Beauty, Drybar, and more. And you don't have to miss out on your Ulta Beauty Ultamate Rewards points if you shop at Target — in fact, you get to combine the beauty store's rewards program with the Target Circle program.
If you, like us, can barely wait to get in on the in-store action, we rounded up our editor-approved shopping picks from Ulta Beauty at Target ahead.