E.l.f. Cosmetics Eye-Makeup and Face-Mask Pairings
Find Your Next Eye-Makeup and Face-Mask Pairing Based on Your Favorite Color
It's no surprise that the way we think of our daily makeup routines has changed significantly during the pandemic. Some of us have completely abandoned our products, while others have clung to them, applying makeup daily to feel a sense of normalcy or experimenting with bolder hues to brighten mundane days spent indoors. Anywhere you fall on the spectrum is totally valid.
But no matter the frequency, if you're among the group opting to wear makeup, you know just how much face masks have changed the game. Now, it's no longer about swiping on the boldest lip color or expertly contouring your face. It's all about the eyes. To help you dress up your looks, we created a fun guide to eye-makeup and mask pairings based on your favorite color. In each section, you'll find an e.l.f. Cosmetics eye product we love, plus a reusable mask to match. No matter where your color preferences take you, just don't forget to complete your look with a swipe of mascara, like the brand's new hit formula, Lash It Loud Mascara ($6). Happy experimenting!
Green
Love green? Apart from adopting more houseplants, here are two ways to play with the nature-inspired tone during the pandemic. Dare to go bold with green shadow and reach for the Mint Melt Eyeshadows in Mint to Be ($4). Including four shades and two finishes, you have tons of freedom to create the style that best suits your mood and desired look. Top off the monochromatic look with a coordinating face mask like the Henry Adult Pleated Face Mask ($18) in a multihued green pattern.
Blue
Next in line to be a neutral but strong enough to deliver a serious burst of color, blue will always be one of our favorite colors. When it comes to makeup, there are countless ways to add the color to your look — blue mascara, a liquid liner, perhaps even a bold lipstick — but we're particularly fond of the 80's Vibes Eyeshadow Palette ($10). Featuring two shimmery blues and four retro-inspired shades, the precurated palette is brimming with opportunity. For an extra-cheerful touch, pair it with the Piehole Drive Thru Face Mask ($24).
Purple
Don't underestimate the power of purple. Often associated with royalty, wisdom, and spirituality, the striking hue will bring you nothing but good vibes as we continue to ride out the pandemic. On your eyes, choose a No Budge Shadow Stick ($5) to add a layer (or several) of color. A favorite of product minimalists and busy people alike, it'll dress up your look in one swipe. When you're ready to walk out the door, reach for the Eugenia Kim Pleated Face Mask ($20), which features a tri-toned palette of pretty purples.
Yellow
There's nothing mellow about this hue, but it sure does pack a bright, sunny punch. If yellow is your favorite color, you're probably always down to have a good time — especially when it comes to your beauty looks. Alongside yellow, the Opposites Attract Eyeshadow Palette ($14) includes tons of complementary shades that make it easy to play and experiment. Pop the canary hue into your inner corners next to a green or purple, or create a sunset-inspired gradient effect with coral and orange. Round out your ultrafun look with the KkCo Face Mask in Popcorn Check Seersucker ($30).
Pink
From blush to millennial to Barbie pink, if you're a fan of the pretty hue, we have two products you'll want to snag ASAP. On your eyes, use the matte and shimmery options from this Bite-Size Eyeshadows Palette in Rose Water ($3) to create the look of your choice. Then, round out the look with a side of kitsch thanks to the Lazy Oaf Pink Happy Sad Face Mask ($17). The final result? An undeniably fun and flirty combo you can wear to spice up any errand.
Rainbow
Can't choose just one favorite hue? Indulge in all the colors with these rainbow options. The Mad For Matte Eyeshadow Palette in Jewel Pop ($10) provides endless ways to experiment with colorful eyeshadow. The matte finish can also tend to make the shades feel more approachable than, say, foiled shimmers or bold glitters. No matter your eye look, slip on one of the masks from the Baggu Fabric Face Mask Set in Madras Mix ($32). The varied patterns and colors will match anything you choose.
Neutrals
You can't go wrong with neutrals. Although much different than bold, splashy hues, tans, creams, blacks, and grays are still important options on the color spectrum. Popular in both fashion and home decor, they're also the go-to hues in the most versatile beauty looks. For example, a wash of champagne or bronze looks stunning on anyone's eyelids and is easy to achieve with products like the Liquid Metallic Eyeshadow ($5). It looks equally gorgeous with a neutral-toned face mask, like one of the three designs in the Kitsch Body Positivity Cotton Face Mask Set ($12).
