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Live Tinted Founder Deepica Mutyala's Must-Have Products

Deepica Mutyala's Must Haves: From a Brightening Eye Cream to a Lady Dior Bag

Live Tinted Founder Deepica Mutyala's Must-Have Products
Image Sources: Getty / Frazer Harrison and Photo Illustration: Michelle Alfonso

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Deepica Mutyala started her beauty-industry journey on the corporate side at Birchbox. When her red lipstick color-correcting hack video went viral, she dove into content creation and influencing. And eventually she became a beauty-brand founder and entrepreneur with the launch of Live Tinted. "I feel like I was meant to do this, and everything I've done in my life and career was to build up to this moment," she tells POPSUGAR in a recent interview. Live Tinted is all about creating the in-between and often underrepresented shades, and it's important for Mutyala to involve her followers and community in the process while seeking expertise from makeup artists and those who specialize in working on different skin tones.

While chatting with POPSUGAR, Mutyala teased an upcoming concealer, which she describes as "[their] biggest launch of the year," and revealed details about Live Tinted's next launch, the Hueliner Longwearing Pencil Liner. The new pencil liner launches on Feb. 16 for $20 on Live Tinted's site. The bold, pigmented liner easily glides on the lid and waterline and has a waterproof and transfer-proof wear. Following the success of the Huestick shade Legacy, she realized the importance of creating a quality eyeliner that pays homage to kajal. Mutyala points out that while Legacy is great for a smoky look or as a shadow stick, Hueliner is formulated for precision and long-lasting wear. "I hope when people put it on, they think of their culture and where they came from," she says.

"As long as there's a reason for its existence, there's room for us all."

Although Mutyala is passionate about entrepreneurship, she reminds us that it's not all glitz and glam as social media might portray. "I don't want to sugarcoat the journey," she explains. "You really need to love it and really have a why behind why you're creating your brand, because it's what's going to get you through the journey of the hard times." For Mutyala, identifying that "why" is what she believes makes a brand stand out. "Whether you are a celebrity brand or a girl just starting the company, the brands that resonate with me the most are the ones that have a purpose, a meaning, and a founder who really started it with the right intention," she says. "I think as long as there's a reason for its existence, there's room for us all."

When she's not working on Live Tinted, Mutyala makes it a priority to put herself first and have fun, whether it's traveling or dating for the first time in her life. "I feel like as a woman, an entrepreneur, I've kind of lost myself in this business, and it's just been about work the last decade of my life," she says. In the name of fun, the beauty founder gave us the inside scoop on her current go-tos and product obsessions. From a brightening eye cream to a luxurious Lady Dior Bag, check out Mutyala's must-have items ahead.

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