L’Oréal Paris Summer Beauty Launches 2023
L'Oréal Paris Has the Summer Makeup You Need Right Now
Some say laughing with friends and warm weather is good for the soul, but I would argue that so is shopping. Summer is no doubt a shopping season; there are deals galore, new viral drugstore dupes to snag if you can get your hands on them, and shiny new launches to add to your cart. Beauty shopping is my poison, and if you know anything about that, you know those tiny beauty products can add up very quickly. Add three to your basket, and suddenly your total is pushing $100. Luckily, that isn't typically the case with drugstore beauty products. When you wander into the L'Oréal Paris section, you can add buzzy new products to your stash without clearing out your wallet or feeling guilty.
Does all this shopping talk have you fancying a trip to the drugstore or a little online shopping sesh? Keep scrolling for our favorite summer beauty launches from L'Oréal Paris to fill up your cart (and makeup bag).
Designer: Juliana Campisi
Best New Lipstick
L'Oréal Paris Infallible Matte Resistance Liquid Lipstick ($14)
Thankfully, those drying liquid lipsticks that we wore in 2015 are nothing like the velvety soft and nourishing liquid lipsticks that are on the market today. This long-wearing, hydrating liquid lipstick has a powdery, whipped matte texture that comfortably sits on the lips for up to 16 hours. The color choices range from cherry reds to dreamy nudes to sultry berry tones, so you can indulge in kiss-proof color for any occasion or mood.
Best New Blush
L'Oréal Paris Infallible Up to 24H Fresh Wear Soft Matte Blush ($16)
'Tis the season for blushing. It seems like every brand is coming out with new formulas, shades, and finishes, and while I may own more blush than one person can ever expect to use, I'm going to keep adding more to my routine. If blush is the first thing that fades from your makeup, let this sweat-proof formula that can last all day — literally — be the remedy. A little goes a long way to provide a rosy glow that doesn't emphasize pores or skin texture. The formula resists transfer and smudging, too, so know that this blush isn't going anywhere until you really want it to.
Best New Mascara
L'Oréal Paris Lift Washable Color Mascara in Galactic Purple and Stellar Blue ($15)
Black mascara will always be a staple, but that doesn't mean you can't have some fun with color from time to time. This viral TikTok mascara creates the kind of results that can rival a lash lift. Now it comes in two new shades: Galactic Purple (a plummy purple) and Stellar Blue (a cobalt blue). While the former can help brown eyes pop, Stellar Blue is a must for anyone with green or blue eyes.
Best New Brow Gel
L'Oréal Paris Infallible Volumizing 24H Wear Brow Mascara ($14)
The products that you didn't even know you needed are often the ones that can make the biggest difference in your routine. As it turns out, lashes aren't the only area you should be applying mascara — your brows deserve in on the fun, too. This volumizing brow mascara coats each hair to help brows look thicker. In fact, it can be so convincing that people may think you were naturally blessed with the fluffy texture. Bonus: once you apply it, this long-wearing formula doesn't smudge or transfer.
