58 Genius Beauty Launches You Need to Know This Year

The product: Covergirl Full Lash Bloom by LashBlast Mascara ($7)

Why we want it: If you ask women, "what's the one thing you can't leave home without?" Mascara typically tops this list. This new formulation from Covergirl has a combination of long and short bristles to highlight even the smallest inner corner hairs.

Available: January 2015