12 All-Natural Beauty Products You Need to Shop at Whole Foods

"It's a mineral-based makeup," explained Giuliano. "It's an area that has expanded a lot in the last year. We've seen a lot of growth in cosmetics. There are certain limitations because of the color palettes that we can use because we can't sometimes get those like super, superbright reds because of the natural colors. But there's still an amazing array of choices.

It's an area that we are really looking to do more with. I think it's really important to use safe cosmetics and natural cosmetics, because it's literally on your face, on your lips — you're eating it. You're ingesting it. It's on your eyes."

Mineral Fusion Nail Polish ($8 each)