We would be remiss if we didn't mention Michelle! The Vietnamese-American entrepreneur was one of the first beauty vloggers on the scene, launching her channel in 2008. Her Lady Gaga makeup tutorials caused her to go viral, and from there, her career took off. While she makes fewer beauty videos these days, she's more focused on developing businesses and careers. She is responsible for the success of many of today's YouTube celebrities (including Bethany Mota!) thanks to her company FAWN, a female lifestyle network. This YouTube-based brand is just one of her many ventures, including a cosmetics line, EM, and book.