15 October Beauty Buys That Editors Are Obsessed With

While in pursuit of the perfect brow, I have dabbled in creams, powders, and pencils, but have never incorporated gels into my routine. The formulas were often ineffective and oddly flaky — and I'd rather not have face dandruff (ew!). Urban Decay's new brow gel ($20) comes in five shades and creates an arch that's crispy, not crunchy. Just one swipe of the dark hue is enough to make me look like I stole Kim Kardashian's enviable eyebrows off of her face, so I'm (obviously) forsaking all my old products.

—Emily Orofino, assistant beauty editor