We know it's tempting to rake conditioner through your freshly shampooed hair, but the right way to apply moisturizer to your curls is a press and smooth strategy. Squeeze the conditioner from midshaft to ends. Then, run your fingers through to detangle. "The cuticle for curly hair isn't a smooth cuticle, so you have to smooth it in yourself," says Lebron. Once the product is distributed, rinse with cool water to close the hair cuticle completely and lock in the moisture.