Kat Von D
Renowned tattoo artist Kat Von D is known for her personal makeup fearlessness, and when it comes to her namesake line, she uses the same approach. Since 2008, the Kat Von D fan base has continuously grown, thanks to the innovative range of long-wear, pigment-packed collection. When she’s not filming her own makeup videos on YouTube, others are! Vloggers Casey Holmes, Manny Mua, and Amy Macedo have all buzzed about Kat Von D’s contour kits and high-performance makeup.
Each season, we can look forward to new shades of the brand’s most popular matte lip product, Everlasting Liquid Lipstick ($30). Lipstick-loving vlogger Jessica Haze of mirrorsandhaze loves its suede-like texture that doesn't dry out lips upon application. Sineady Cady, the force behind TheMakeupChair, dedicated an entire video to raving about the line's Tattoo Liner ($30) — it's that awesome.
If you’re looking for some new additions for your own beauty collection, then the new Metal Crush Eyeshadow ($21) and the nine bold new shades in the Studded Kiss Lipstick ($21) are calling your name. The range of 11 bright eye shadows features a proprietary formula that makes the saturation of color vibrant, the application silky, and the metallic finish edgy. Needless to say, Kat Von D is for the bold and fearless!