This Is Not a Drill: Benefit Cosmetics Is Launching a Major New Brow Collection

During the month of May, Benefit Cosmetics is donating every dollar from brow waxing services at Macy's Benefit BrowBars, Belk Benefit BrowBars, and Benefit boutiques to one of four charities as part of the Bold Is Beautiful project. The initiative was conceived to help women "empower their big dreams and make bold moves." The charities include Girls Inc., Step Up Women's Network, Girl Develop It, and Dress For Success.