The 25 Beauty Launches of 2016 That You Should Have in Your Stash

The product: Ouai Treatment Masque ($32 for eight)

Why you need it: Celebrity stylist Jen Atkin was inspired to create this mask by her Dubai-based clients, who always make time in their packed schedules to pamper their hair. This highly nourishing formula comes in travel-friendly packettes for that very reason: try packing one in your gym bag and adding it into your hair before a workout, then rinse it away afterward for shinier, healthier strands.