Like her close friend (and collaborator) Jerrod Blandino, Kat Von D has a legion of fans who flock to her Instagram feed for product reveals and swatches, which she shows off long before the official launch dates. Items like the Pastel Goth palette, brightening powder, and Saint & Sinner palette have us all anxiously looking ahead to 2017.
In 2016, she announced that she was taking strides to make her brand entirely vegan, garnering a new group of fiercely loyal devotees. By making Kat Von D Beauty a line that animal-lovers can trust — as well as drawing in artists searching for highly pigmented formulas — Kat has cemented her company's place on this list. Keep an eye on what comes next from her!
