Influential Beauty Brands | 2017
These Will Be the Most Influential Beauty Brands of 2017
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Anastasia Beverly Hills
What started as a cult-favorite brow brand beloved by the Kardashians has grown to the most in-demand range across the United States. Anastasia Beverly Hills blew up this year thanks to popular launches like the unicornesque Moonchild Glow Kit, a collaboration with Mario Dedivanovic, and a foray into the world of makeup brushes. Many of its dedicated Instagram followers — all 12 million of them — are professional makeup artists who religiously follow the feed to see their own work regrammed on the account. With excitement building around an upcoming partnership with major influencer Nicole Guerriero, we know that it'll maintain the amazing momentum it built up this year into 2017.
