Influential Beauty Brands | 2017
These Will Be the Most Influential Beauty Brands of 2017
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Urban Decay
Twenty years ago, Urban Decay started as a way for women to rebel against the widespread surge of saccharine pink shades in the cosmetics industry. Then, there were only 10 lipsticks and 12 nail polishes in the range. Now, it has been named brand of the year by WWD Beauty Inc, sells the most popular eye shadow palette ever (Naked, natch), and has even expanded to include some of those once-maligned softer shades. This year brought blockbuster launches like the Vintage Vault, a highlighter set, and an all-matte Naked palette, but we're already looking ahead to next year. If these upcoming products are any indication, the internationally adored brand could be getting a chic new look.
