These Will Be the Most Influential Beauty Brands of 2017

Though Wet n Wild has been around since 1979, it saw a surge in popularity this year for two reasons: an increased consumer focus on cruelty-free beauty (which the brand has always had) and its ultra-affordable take on rainbow highlighter. Next year will be a big one for the drugstore mainstay: it's tapped Hollywood royalty, Andy Garcia's daughter Alessandra Garcia; Jamie Foxx's daughter Corinne Foxx, and Alec Baldwin and Kim Basinger's daughter, Ireland Baldwin, to help launch 27 products all designed to improve your selfies.