Korean Beauty Trends 2017
7 Exciting Ways the K-Beauty Industry Will Evolve in 2017
4
Natural, time-tested ingredients
In 2017 it's all about the natural ingredients from plants and natural sources found primarily in Asian countries that have been used for centuries to soothe, hydrate, and brighten the skin. Think yuza (or yuju) for its concentrated vitamin C properties, bamboo for its ability to hydrate, and royal fermented honey as a natural humectant. Let's not forget birch juice, which is slowly making its way into many Korean products as a nutrient-packed substitute for water.
