7 Exciting Ways the K-Beauty Industry Will Evolve in 2017

It's not only about creating whole entire product categories, but it's also about making existing categories so much better, effective, and convenient! Case in point: Korean sheet masks are not limited to microfiber and hydrogel any longer. Now, you'll see thin, clay-based sheet masks that look exactly like a regular sheet mask. This clay sheet mask eventually hardens after the 20-30 minutes on your skin to remove excess oil and impurities. Then you peel it off and rinse for one simple, easy application and cleanup that traditionally messy clay masks don't offer.

Try it: MANEFIT Beauty Planner Lavender Sheet Mask Set ($10)