These Are the 8 Hottest Mascara Launches of 2017 So Far

Dior Beauty knows a thing or two when it comes to mascaras (after all, it’s the genius behind cult favorites like DiorShow). This time around, the brand is pump’n up the volume with a new, creamy formula complete with a special bounce-effect brush and a squeezable tube for maximum lash saturation. Think dense, yet somehow still fairly lightweight, coverage.

Dior DiorShow Pump’N’Volume Mascara ($27)

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Dior's "Squeezable" Mascara Is Basically Falsies in a Tube