These Are the 12 Hottest New Beauty Launches For July

"Sexy Hair recently reformulated its curly hair line, adding new products and the ingredients sea algae and cacao oil. As someone who air-dries her curls a majority of the week, I am loving the new line. My favorite product is the Sexy Hair Curly Sexy Hair Curl Power Bounce Mousse ($18). I actually lightly spray it onto my hair and then scrunch it in. This works better than lathering it in with my hands, since there is a more even distribution. It helps tame frizz and mold my curls into that perfect beach-wavy texture." — LL