10 Genius Beauty Products From Ulta That Are Truly Worth the Hype

The Product: Estee Lauder Double Wear Stay-in-Place Makeup ($40)

Why People Love It: This liquid foundation truly stays on all day long. The formula melts right into your skin for a flawless look. One fan of the product explained why she loves it: "I have tried so many different foundations. I have oily/acne-prone skin and can't ever find one with full coverage that stays on all day. This is it! There are a ton of colors to choose from so that you get the right match, and it really does last all day."