These Are the 28 Hottest New Beauty Launches For August

"I'm admittedly more of a liquid eyeliner kind of girl, but that doesn't mean I'm not open to options. That's especially true when Shisheido comes out with a brilliant tool to help me apply gels and shadows with just as much ease. Inspired by calligraphy brushes, this easy-to-grip makeup brush ($28) helps me get a precise cat eye every time." — KR