PS: Why scared?
HK: It was scary and expensive. You know, we didn't have the money. I was doing a lot of makeup in order to fund the making of the products and my sister actually gave me a $6,500 loan to start the business. She has equity in the company so it paid back. We used to package all the lashes ourselves, and the packaging itself was super simple.
It started out small and then grew into — I don't want to say cult products, because I think it sounds funny from a founder saying you have cult products — but there's definitely been a following, and it's been great. We just launched our lip gloss and it became the No. 1 gloss at Sephora.com.
It's just so nice to launch products and see people be so receptive. Of course, you can't always sit on that either, because so many great brands are always coming out with products, and you never what's going to come out from a new brand.
