What I Learned About the Huda Beauty Empire When Mona Kattan Slid Into My DMs

Mona's mastered not one but two very different beauty industries. She's a native of the Middle East who jet-sets from Dubai to LA very frequently. Despite the vast cultural differences between the continents, Mona thinks that, for the most part, we all just want to look pretty.

And according to Mona, social media has "globally unified" makeup styles. Perhaps that's why she and her sisters' Instagram pages regularly feature up-and-coming makeup artists from around the globe.