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Even the ladies at It Cosmetics can stand behind the added benefits of this multipurpose setting powder. "Not only is there zero white residue left behind, but it adds a sick amount of volume and I can go without washing my thin AF hair for twice as long," noted Erica Greenbaum, AVP. Her favorite way to apply it? "Just pour a small amount in your hands and rub it right in!"
Are you convinced yet?