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"I could easily stop bleaching my hair, but then what would be the point of life? Just kidding. I like being blond, but it does do some damage to my hair. In addition to using Olaplex during the coloring process, I use Olaplex Hair Perfector #3 ($28) at home once a week. It rebuilds the broken bonds caused by the chemical treatment process, so I apply it on Sundays while cleaning the house and then hop in the shower to shampoo and condition right after." — KJ