12 Under-the-Radar Beauty Products You Don't Know About — Yet

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There's definitely a thrill that comes with finding a new beauty product or brand; it feels like you're in on the secret before everyone else. We always love trying new things in the beauty world to learn about what's new and now. Urban Outfitters stocks some of the coolest beauty products you've never heard of, until now. Just keep reading to shop our picks!

Red Earth Deep Dive Water Cream
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Red Earth Deep Dive Water Cream

If you're searching for a moisturizer to hydrate combination skin, look no further than the Red Earth Deep Dive Water Cream ($25).

Nolaskinsentials Pumpkin Enzyme Face Mask
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Nolaskinsentials Pumpkin Enzyme Face Mask

Attention pumpkin devotees, this Nolaskinsentials Pumpkin Enzyme Face Mask ($24) is calling your name this Fall.

Poetic Blend The Mermaid Serum
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Poetic Blend The Mermaid Serum

Poetic Blend The Mermaid Serum ($90) harnesses the healing properties of the ocean to give skin a healthy glow.

Valjean Labs Refresh Cleansing Milk
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Valjean Labs Refresh Cleansing Milk

Rosewater and vitamin B5 are the star ingredients in this moisturizing Valjean Labs Refresh Cleansing Milk ($15).

Sand&Sky Australian Pink Clay Face Mask
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Sand&Sky Australian Pink Clay Face Mask

Instagram can't get enough of this clarifying Sand&Sky Australian Pink Clay Face Mask ($49).

Ohii Pure Stick Deodorant
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Ohii Pure Stick Deodorant

The charcoal blend of this Ohii Pure Stick Deodorant ($12) is free of aluminum and baking soda. It's also vegan and cruelty-free, so it's a choice you can feel good about.

Roseheart 2-Step Pink Mask
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Roseheart 2-Step Pink Mask

How cute is this heart-shaped Roseheart 2-Step Pink Mask ($5)? It has both hydrating and brightening properties and is perfect for Instagram.

Ohii Soft Glow Highlighter
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Ohii Soft Glow Highlighter

The three colors in this Ohii Soft Glow Highlighter ($24) ensure you'll achieve the perfect bronze glow every time.

Yllo Beauty Turmeric Face Elixir
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Yllo Beauty Turmeric Face Elixir

This Yllo Beauty Turmeric Face Elixir ($35) works to hydrate and nourish your skin, but it also looks great in a #shelfie.

NatureLab Tokyo Perfect Shine Oil Mist
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NatureLab Tokyo Perfect Shine Oil Mist

Give your hair an extra boost of shine and moisture with this NatureLab Tokyo Perfect Shine Oil Mist ($6).