5 Brands That Have Changed How We See Female Beauty

Realizing that most hair-removal commercials featured already hairless, smooth models, subscription razor brand Billie created and donated a series of stock images featuring women with body hair. However, this isn't just a good marketing campaign to get some publicity.

The brand really is committed to improving the beauty industry and has been raising awareness about the "pink tax" since its founding. The pink tax is the concept that many women's products are priced higher than the men's version for an identical item. Billie prices their razors inline with what men's cost, so women don't simply get charged more for being female.