Few brands have taken the internet by storm as much as Huda Beauty has. Founder Huda Kattan is a beauty blogger turned mogul — who was named the wealthiest influencer on Instagram — who created her line after taking makeup classes and experimenting with different cosmetics. Huda Beauty has become known for being a high-quality, luxury brand, perfect for both makeup experts and novices alike. The business also stays in the family: Huda's older sister, Alya, was the brand's first investor, and her younger sister, Mona, is now the brand's global president.
It's no secret that its products run on the higher end of the price spectrum; a great way to try out its award-winning eye shadow formula is to get your hands on one of the Obsessions Palettes ($27). The color-themed palettes include a mix of cohesive matte, satin, and glitter shadows so you can create a variety of looks. Plus, the palettes are perfectly compact so you can take a couple of them on the go if you have to travel.
