It Cosmetics Wants to Blow You Away With Its Lash Blowout Mascara — Literally

Beyond its cute packaging, creating this formula took countless months to perfect. "The more volume you put in a mascara, the more clumps you generally get," said Lima. When I first got the tube, I was pleasantly surprised to see a bristle brush (those tend to work better at fattening up lashes compared to plastic wands, IMO).