It Cosmetics Wants to Blow You Away With Its Lash Blowout Mascara — Literally

After just a few swipes, I can attest: this mascara gives you major volume. It's worth noting that I have pledged allegiance to IT's Superhero Mascara — I'd rather walk barefoot in the streets of New York City than be without it — so if you are familiar with that formula, know that this is not the same kind of volume. With Lash Blowout, you get that perfectly separated, darker-than-dark, miles-long-lashes look (versus Superhero's va-va-voom effect). I'm thinking this is the perfect daytime mascara.

Even better, the formula builds nicely — meaning it left behind zero clumps, even after I layered it on thick — and it stayed put the entire day. (Keep swiping to see how it held up by hour six.)