The Results Are In: This Is the Best New Beauty Brand of 2019 — Plus 5 Runner-Ups

Kosas emerged on the beauty scene like the sexy, more natural version of athleisure beauty that looks cute when you pull it out of your tote bag (and when you swipe it on), but won't spill or smear all over your Lululemons. The brand manages to juggle clean ingredients with a high-pigment payoff, without sacrificing the aesthetic of your chic vanity set up.