2020 Brow Trend: Laminated Brows
Are you an avid fan of award season? Follow an ever-growing roster of makeup artists on Instagram? You've likely noticed your favorite celebrities and models sporting laminated brows: full, almost "shiny" brows that appear to grow upwards.
According to Jared Bailey, Global Brow Expert at Benefit Cosmetics, the look originates from a beauty treatment. "Brow Lamination is a process that you can use to re-direct the hair growth of your brow," he said. "It's actually a perm solution — you apply a chemical to relax the bend, then brush them up and lay plastic wrap over them to set the direction you desire." But if a temporary, low-commitment option is more up your alley, a brow gel with a strong hold will give you a similar effect.