Fenty Beauty by Rihanna
Ah, Fenty Beauty by Rihanna. It's probably safe to assume that this brand requires no formal introduction to beauty-lovers — after all, the Bajan singer-turned-entrepreneur did make $100 million in the first 40 days after Fenty Beauty launched back in 2017.
It's likely a household name because the line is truly inclusive — with 50 (!) shades of foundation — and offers up bold colors that even prompt someone who sticks to earth tones . . . to suddenly sport gold highlighter and frosty pastel eye shadow. (Speaking from personal experience here.)