She has a friend who owns the clean nail polish brand Mischo Beauty, who's audience is predominantly Black. "And it's nail polish," said Verdejo. "I can't think of a more skin tone neutral category of beauty." What she wants consumers to take away from all of this is that while it's great to celebrate Black-owned brands, these brands are for everyone.
While Hyper Skin is geared toward women of color simply because Verdejo felt there was a hole in the market that needed to be filled for clean and clinical, yet fun skin care solutions for Black women, its products can be beneficial to all skin tones. "There are always times of the year, whether it's Black History Month, or what have you, where there is a focus on Black-owned brands," said Verdejo. "I hope that it's pointed out that so many of these products are for everyone."
