I sold them out of my house for a year and a half, and then one day I met the cosmetics buyer for Bergdorf Goodman at a party in New York. And that's how I launched my lipsticks at Bergdorf Goodman.
Back then, to launch your own beauty brand, it was more rare. But things are changing. I love the young indie makeup brands. I have been mentoring a bunch of young founders, and I think the cool new thing is going to be more popping up.
Hopefully, the big brands will realize that it's time to do things differently — it's time to have a much more organic message. It's not about a nominal bullshit formula in a fancy bottle with good marketing; it's about real products that give people what they really want. The internet is a very great way for brands to actually see what other people think of the products. That's really the best place to get feedback.
After all these years, what I love seeing is how young people are starting to accept how they look, and choosing products that help them love it even more versus fight it. I think that's a big moment.
