The Viral Video That Started It All
"I was on set when I was working at a startup company in New York called Birchbox, and a makeup artist was using a color corrector on me," she said. "I asked, 'What are you doing using a red lipstick underneath my eyes?' And she replied, 'It's not a red lipstick, it's a color corrector.' As someone who is always trying to simplify my beauty routine, I wanted to create a video because I thought if I was having this problem, there must be others that are going through the same thing. I guess 10 million people around the world were [dealing with the same problem], because it went viral and changed my life."