Why Deepica Mutyala's Live Tinted Products Are For "Every Shade in Between"

Live Tinted's ethos is simple: create shades for everyone. "To me, that means anyone in between white and Black," she said. "I felt like both ends of the spectrum had decent representation. Obviously, there was one end on the deeper side that needed more representation, but what about the midtone range? Everyone in between like South Asians, Middle Easterns, and Latinas. Now, I realize there's this commonality that we have, across the entire spectrum of people who just feel like they don't belong or who haven't seen themselves represented. I really wanted this [Live Tinted] to be a home, a space, and a place where people could actually see themselves reflected in the brand."