Plenty of people say they're into natural beauty, but for Koshy, her passion for clean ingredients stems from necessity, not a trend. Growing up, she wore a lot of stage makeup as a ballet dancer, which resulted in various skin conditions that required the help of a dermatologist.
"I racked up all these bills and tried over-the-counter medication and oral medication before I realized it was really just natural ingredients that worked best for my skin," Koshy said.
With her line, One of One, Koshy hopes to introduce more people to clean beauty while simultaneously debunk the two most common misconceptions associated with it: that it's boring and expensive. "All the products have this sense of duality and versatility, and you can get two-in-one with any of the product," Koshy said. She explained that the Think Twice Eyeliner Pencils ($12) come with a different color on each end and the F(ace) Balm Cleansing Duo ($16) is a cleansing stick with a silicone exfoliating brush on the other side (which she thought of while struggling to wash her face on a plane prepandemic).
