A Timeline of Every Celebrity Beauty Brand — Including Wyn by Serena Williams

In Billie Eilish's first venture into the beauty industry, the singer teamed up with fragrance parent company Parlux to release a first perfume called Eilish, a blend of vanilla, tonka bean, and musks. It hit the market in November 2021.

In an interview with POPSUGAR, she said, "It sounds like a lot, but I want you to be sexually attracted to yourself when you wear this perfume. That's really how I feel. I want people to feel obsessed with themselves and infatuated with themselves and feel like they're unstoppable, and also comfortable and beautiful. I want people to feel in love with themselves."