Celebrity Beauty Brands Are (Still) Popping Up Left and Right

In June 2021, news broke that Scarlett Johansson was planning to launch a skin-care brand in early 2022. After five years in the making, the actor's line, The Outset, has officially arrived.

"I have had acne-prone skin — struggled with that through my 20s — and I've tried every acne peel, mask, and skin-resurfacing polish," Johansson previously told POPSUGAR. "Whenever my skin is breaking out, I have always returned to this three-step process of cleansing, and priming, and moisturizing." That's what inspired the three hero launches: a gentle cleanser, a firming collagen serum, and a daily moisturizer. The Outset also carries a night cream, an eye cream, and a lip treatment.