Celebrity Beauty Brands Are (Still) Popping Up Left and Right

At the start of 2022, Legend announced plans to launch an affordable skin-care line catering to consumers with melanated and dark skin tones. The line is in the development phase, and a name has not yet been shared publicly; we do know, however, that the venture is part of his new partnership with A-Frame Brands. (The holding company also has Naomi Osaka's Kinlò and Gabrielle Union and Dwyane Wade's forthcoming Proudly in its portfolio.)