Celebrity Beauty Brands Are (Still) Popping Up Left and Right

In January, Marsai Martin hinted seemingly out of the blue of a forthcoming namesake brand called Mari by Marsai via Instagram. By February, she'd launched a range of press-on nails featuring both on-trend nail-art designs and single-color (but immensely flattering) options. Each one costs $20 to $22, with names like CEO, Sai, Sips Tea, Quiet on Set, Rich as Cream, and Ms. Minimalist.