This Drugstore Face Cream Is So Popular, It Inspired a Whole New Collection

The original e.l.f. Cosmetics Holy Hydration! Face Cream ($12) is a hit for so many reasons. It's free of parabens, sulfates, and phthalates — as is the entire collection — and loaded with moisture-locking hyaluronic acid, moisturizing squalane, and peptides. Suitable for all skin types, even sensitive and acne-prone, it's also a fantastic smoothing prep step before applying foundation or tinted sunscreen.